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Sell on Lowe's Marketplace with Channel Stride
Lowe's Marketplace is a curated third party marketplace on Lowes.com. It is not open to everyone: Lowe's says it will carefully select sellers whose products fit its brand and strategy. Sellers ship domestic inventory from within the US and apply at Lowes.com/Marketplace. Channel Stride helps brands prepare, apply and operate.
What is Lowe's Marketplace?
Lowe's Marketplace is the third party marketplace on Lowes.com. Lowe's launched it in December 2024 and announced a partnership with Mirakl in May 2025 to scale it (source).
- Marketplace items are labeled "sold and shipped by a third party seller" and appear alongside Lowe's own assortment.
- Customers can return marketplace items to any of Lowe's more than 1,700 stores.
- MyLowe's Rewards members earn points on marketplace purchases.
- Sellers range from small businesses to nationally recognized brands, including existing Lowe's suppliers.
- The marketplace serves both DIY and Pro customers.
Who can sell?
Lowe's Marketplace is not open to anyone. Lowe's says: "we'll carefully select sellers to ensure products are aligned to our brand and strategy" (source). Lowe's also monitors sellers' ongoing performance and product ratings.
- Sellers ship domestic inventory from within the US. Lowe's says its initial launch is not open to sellers shipping internationally.
- Products must fall within the available categories and meet Lowe's product attribution requirements.
- Existing Lowe's vendors can sell if they are selected and their chosen products don't duplicate Lowe's existing assortment.
Selection is up to Lowe's, and no one can guarantee it.
Categories we work with
- Tools and home improvement
- Home and outdoor
- Home and kitchen
- Pet
- Auto accessories
Lowe's decides which categories are open, so we check your fit first.
How to apply
- Confirm fit. Check that your products fall within the open categories and don't duplicate Lowe's assortment.
- Prepare your catalog. Build listings that meet Lowe's product attribution requirements.
- Apply. Lowe's directs interested businesses to apply at Lowes.com/Marketplace.
- Onboard if selected. Selected sellers set up their catalog on the Lowe's Marketplace platform.
- Operate and monitor. Keep inventory, orders, performance and ratings on track.
Lowe's does not publish a review timeline.
How Channel Stride helps
- Fit review. We check your categories and run a duplicate assortment check against Lowes.com.
- Application prep. We help you present your brand and catalog clearly.
- Catalog mapping. We map your Amazon or Shopify listings to Lowe's attributes.
- Inventory and order sync. We connect your stock and orders.
- Ongoing operations. We watch performance and ratings, and handle promotion opt in. Lowe's leaves sellers out of promotions unless they ask their account manager to opt in.
We can't promise that Lowe's will select you.
FAQ
Is Lowe's Marketplace open to all sellers?
No. Lowe's says it will carefully select sellers so that products align with its brand and strategy. Approval is at Lowe's discretion, and no agency can guarantee it.
Can international sellers join Lowe's Marketplace?
Lowe's says its initial launch focuses on sellers shipping domestic inventory from within the United States. It is not open to sellers shipping internationally.
How do I apply to sell on Lowe's Marketplace?
Lowe's directs interested businesses to apply at Lowes.com/Marketplace. Lowe's reviews applications and carefully selects its sellers.
Can customers return Lowe's Marketplace items to a store?
Yes. Lowe's says customers can return marketplace items to any of its more than 1,700 store locations nationwide.
Can existing Lowe's vendors sell on Lowe's Marketplace?
Yes, if Lowe's selects them and the products they choose don't duplicate Lowe's existing assortment.
Ready to see if Lowe's is a fit?
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Questions first? Email [email protected]