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Home Depot supplier onboarding for Amazon and Shopify brands

Home Depot says it doesn't offer a marketplace. Brands that want their products sold in its stores or on HomeDepot.com apply as merchandising suppliers through the New Product Submission site, and Home Depot says its merchant team contacts you within 60 days. Channel Stride helps you prepare the submission. Home Depot decides who it selects.

How Home Depot works with new brands

Home Depot says it doesn't offer a marketplace, but it has established onboarding paths (source). Brands that want their products sold in Home Depot stores or on HomeDepot.com apply as merchandising suppliers through the New Product Submission site. Home Depot describes four steps:

  1. Application submission. You submit your business details, capabilities and offerings.
  2. Review and evaluation. Home Depot reviews applications based on current market needs and contacts you directly if there is a strategic fit.
  3. Compliance onboarding. Selected suppliers complete a formal onboarding process that verifies legal, insurance and safety compliance.
  4. Collaborative partnership. Onboarded suppliers get access to Home Depot's support, data insights and tools.

Who it fits

We see the best fit for brands in Tools and home improvement, Home and outdoor, Home and kitchen, Pet and Auto accessories, with the operations to supply a big retailer. If you aren't ready yet, we may suggest building a sales history on Lowe's or Walmart first.

Home Depot's supplier requirements

Home Depot says specific requirements vary by supplier type, and all partners must generally meet its legal, insurance and safety compliance standards. Suppliers may also need to pass background checks and show operational capabilities such as Electronic Data Interchange (EDI) for order management (source).

For small and emerging suppliers, Home Depot runs a Supplier Pipeline program, linked from its Becoming a Supplier page.

How Channel Stride prepares your supplier onboarding

  1. Discovery call. We learn your products, channels and goals.
  2. Fit and readiness review. We review your compliance, insurance, safety documents and EDI setup.
  3. Submission prep. We prepare product descriptions, images, cost and suggested retail pricing. You submit from your own account.
  4. Follow up support. If the merchant team reaches out, we help you respond.
  5. Other channels meanwhile. While you wait, we can help you grow on the marketplaces that fit your category.

What you provide

  • Company details
  • Product information with cost, suggested retail price and images
  • Country of origin and logistics details
  • Insurance and safety documents
  • Your EDI setup or plan

How long it takes

Home Depot says its merchant team contacts prospective suppliers within 60 days of a submission with next steps (source). Home Depot publishes no timeline beyond that. Being contacted is not the same as being accepted.

What we can and can't promise

No one can guarantee that Home Depot will carry your products. We promise a complete submission and honest advice on timing.

Related pages

Sources

FAQ

Does Home Depot have a marketplace?

No. Home Depot says it does not offer a marketplace. Brands apply as suppliers through its New Product Submission site.

How long until Home Depot responds?

Home Depot says its merchant team contacts prospective suppliers within 60 days of a submission with next steps.

Can you guarantee Home Depot will accept our products?

No. Home Depot reviews submissions based on its current needs and contacts brands when there is a fit. We help you prepare the strongest submission we can.

Do we need EDI to supply Home Depot?

Home Depot says suppliers may need to show operational capabilities such as EDI. We check your readiness during the review.

Is there a program for small suppliers?

Yes. Home Depot runs a Supplier Pipeline program for small and emerging suppliers, linked from its Becoming a Supplier page.

Find out if your products are ready for Home Depot.

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