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Sell on Target Plus: An Invite Only Marketplace
Target Plus is Target's third party marketplace on Target.com, and it is invite only. You cannot simply open an account. Brands and authorized resellers submit details through Target's form, and Target reaches out if the assortment fits. Channel Stride helps you meet the prerequisites and prepare a submission worth considering.
Target Plus is invite only
Target says Target Plus is currently an invite only third party marketplace. It looks for new assortment through direct brand and authorized reseller partnerships, and interested sellers submit details through a form for consideration (source). Submitting does not guarantee an invitation, and no agency can promise one.
Target's prerequisites
On its application page, Target asks whether your business can:
- be registered in the US
- ship with UPS, USPS or FedEx, and fulfill every order from the United States, with no international shipping
- ship small parcels direct to consumers with a 24 hour lead time, delivered within 2 to 5 business days after shipping
- avoid using competitor fulfillment services
- supply valid identifiers: a 12 digit UPC or a 13 digit EAN that passes the checksum (Target treats 11 or 14 digit codes as invalid)
- provide grid format size charts for wearable items
- register any hazmat items with UL WERCSmart
- meet a 70 day onboarding timeline, with inventory in place by day 45 and all trainings completed
- join onboarding and support calls between 8am and 5pm Central, in English
The "no competitor fulfillment" rule for Amazon sellers
Many Amazon brands rely on FBA. Target's rule against competitor fulfillment services means you need your own US warehouse or a neutral 3PL ready before onboarding. We check this first.
How Channel Stride helps
- Readiness review: we check your business, identifiers, shipping speed and fulfillment against every prerequisite.
- Submission prep: we position your assortment and brand story for Target's curation team.
- Onboarding plan: if Target invites you, we plan around the 70 day timeline, including content, inventory by day 45 and integration.
- Integration: we help connect your catalog once you are approved. Shopify brands can connect an approved Target Plus account through Shopify Marketplace Connect (source).
FAQ
Can anyone sell on Target Plus?
No. Target describes Target Plus as an invite only third party marketplace. Brands and authorized resellers can submit details for consideration, and Target decides who to invite.
Can I use Amazon FBA for Target Plus orders?
Target's prerequisites say sellers cannot use competitor fulfillment services. You need your own US fulfillment or a neutral third party warehouse.
How fast must Target Plus orders ship?
Target asks for a 24 hour lead time on small parcel, direct to consumer orders, with delivery within 2 to 5 business days after shipping, using UPS, USPS or FedEx.
How long is Target Plus onboarding?
Target's application page sets a 70 day onboarding timeline. Purchasable assortment must be live, inventory must be in place by day 45, and all trainings must be completed.
Can Channel Stride get me an invitation?
No one can promise an invitation. We help you meet the prerequisites and prepare a clear submission so Target can judge your assortment fairly.
Ready to see if Target Plus is a fit?
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