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Chewy Vendor Onboarding for Pet Brands
Chewy works with vendors, not open marketplace sellers. Through the Chewy Partner Hub, a brand sends information about its products, Chewy reviews it and notifies the brand to complete registration, and the brand then creates an account. Channel Stride helps pet brands prepare that submission and the product data behind it.
How Chewy onboarding works
The Chewy Partner Hub sets out three steps (source):
- Send information about your products to Chewy.
- Chewy reviews it and notifies you to complete registration.
- Create an account and complete registration.
There is no self serve listing. Chewy decides which products it carries.
How Channel Stride helps
We help pet brands organize product information, identifiers, images and brand positioning before submission. If Chewy notifies you to register, we help you complete the account and product setup. We cannot guarantee that Chewy accepts your products.
FAQ
Is Chewy a marketplace?
Not in the open sense. Brands sell through Chewy as vendors by submitting product information through the Chewy Partner Hub for review.
How do I start selling on Chewy?
Send information about your products through the Chewy Partner Hub at cph.chewy.com. Chewy reviews it and notifies you to complete registration, and then you create an account and complete registration.
Can I list on Chewy myself the way I do on Amazon?
No. Chewy reviews products first, and registration follows only after Chewy notifies you.
What does Channel Stride do for Chewy vendors?
We prepare your product information and brand materials for submission, and we support account and product setup if Chewy moves forward.
Can Channel Stride guarantee Chewy will carry my products?
No. Chewy makes every product decision. Our role is to help you submit clear, complete information.
Ready to prepare your Chewy submission?
Book a free marketplace audit: a 30 minute call with no obligation.
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Questions first? Email [email protected]